Camera ready, film ready: discover the eight easy steps to taking your first photo with the Polaroid Now.
Congratulations, you’ve got your hands on our latest point-and-shoot camera. Here’s how you take your first photograph:
1 Turn on the Polaroid Now
Press the ON | OFF button for ½ a second. The film counter display will show the number ‘0’ because there is currently no film in the camera.
2 Insert your film pack
Push the film door button to open the film door, then insert the film pack into film chamber of your camera. Push the film pack all the way in with the darkslide facing up and the tab facing toward you. Close the film door. The darkslide will eject. Remove the darkslide and allow the film shield to roll back in. This shield is designed to protect images from light as they develop, so don’t remove it. If the darkslide has not ejected, remove the film pack and re-insert it to make sure it is pushed all the way into the back of the camera.
We recommend using i-Type film as the camera is optimized for use with this particular film.
To make sure the camera always displays the right film count, always finish the film pack before inserting a new one. If you decide to switch packs anyway, be aware that one photo will be wasted as it will be exposed to light. That’s why every pack has a darkslide.
3 Set the flash mode
In any situation where you are not shooting in bright, direct sunlight, we recommend using the flash to achieve the best shots. That’s why the flash will trigger by default every time you use the Polaroid Now.
Shooting without the flash can give you some beautiful results as well, but remember you need another source of light to make sure your photo will turn out. To shoot without the flash, press the flash button on the back panel once.
After taking the photo the flash will be reenabled. To disable the flash until you power off the camera, double press the flash button.
4 Position yourself
Make sure you are at least 55cm (1.8ft) away from your subject.
5 Aim at your subject
The Polaroid Now uses a viewfinder located on the left side of the lens barrel. To aim at your subject, simply align your eye with the viewfinder barrel and use the image you see to compose your shot.
6 Press the shutter button
Press the shutter button to take your photo. The photo will be ejected from the slot at the front of the camera as soon as you let go of the shutter button. You will see that the photo will be covered with a film shield to protect it from light.
7 Remove the photo
Gently lift the film shield so it rolls back into the camera. Remove the photo and place it face down to continue shielding it from light as it develops. Don’t shake it! Check the back of your film packet for the correct developing times.
8 Turn off the Polaroid Now
Press the ON | OFF button for ½ a second to turn off the Polaroid Now